Assessing emerging issues. The external and internal approach |
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| Affiliation: | 1. Telefónica Investigación y Desarrollo, Parque tecnológico de Boecillo, Av. Abraham Zacuto 10, Parque Tecnológico Boecillo (Boecillo), Valladolid 4715, Spain;2. Departamento Teoría de la Señal y Comunicaciones e Ingeniería Telemática, Universidad de Valladolid, E.T.S.I. Telecomunicación, Campus Miguel Delibes, Paseo de Belén 15, Valladolid 47011, Spain;1. VTT Technical Research Centre of Finland, Vuorimiehentie 3, Espoo 02044 VTT, Finland;2. Faculty of Business and Society, University of South Wales, Llantwit Road, Pontypridd CF37 1DL, Wales, UK;1. English Department, Faculty of Philosophy, University of Novi Sad, Dr Zorana Djindjica 2, 21000 Novi Sad, Serbia;2. Faculty of Media and Communications, Singidunum University, Karadjordjeva 65, 11000 Belgrade, Serbia;1. Adjunct Professor, University of the Sunshine Coast, Australia;2. Visiting Professor, University of Novi Sad, Serbia;3. Associate Professor, University of Novi Sad, Serbia;4. Dr Zorana Đinđića 2, 21000 Novi Sad, Serbia |
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| Abstract: | This article analyses emerging issues trying to find elements to assess the possibility that they become a relevant trend in the future using a twofold perspective for that purpose. On the one hand it considers the external approach, that is, the analysis of visible signals linked to the emerging issues that in an early stage are called “weak signals”. On the other hand, it tries to study emerging issues taking into account their internal motivations. In this case the aim is to value the social, economic or other kind of reasons that are hidden under emerging issues. A post-structuralism perspective (CLA, causal layered analysis) is used to address this objective.This double approach allows to consider emerging issues in a holistic way, taking into account what is visible and what is not so apparent. In order to offer conclusions and results a real use case is included analyzing the emerging issues showed in the report “Informe de la Sociedad de la Información 2013” (one of the references about information society situation and ICT trends in Spain). |
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| Keywords: | Emerging issues Weak signals Igor Ansoff CLA SIE2013 |
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