| Abstract: | In the present era of deregulation, privatization and increasing global market competition, most industrialists in developing countries have come to the realization that better technology is needed for the survival of both public and private sector enterprises. Therefore, they acknowledge that technological considerations must be properly incorporated into overall business strategies. However, in the absence of an established theory and due to lack of relevant data, they face enormous difficulties. This paper describes a simple framework for integrating business and technology strategies, particularly in the context of developing countries. Possible strategic mixes are identified by considering four commonly practiced business strategies, namely: price, value, niche and image leadership; and four evolving technology strategies, namely: technology leader, follower, exploiter and extender. Necessary considerations for technological capability development and technology strategy progression path are also discussed for different enterprise situations and development conditions. |
