Label versus position in rating scales |
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Authors: | Hershey H Friedman PhD Joanna R Leefer MBA |
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Institution: | (1) Fordham University, New York, USA |
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Abstract: | The current study is important for two reasons: First, it demonstrates a procedure for isolating both the label and position
effects in rating scales. In addition, it indicates that subjects seem to respond to the actual adjectives employed rather
than to their positions relative to the endpoints. Further research should be conducted, in order to determine the relative
importance of label and position effects in rating scales, using subjects other than students. Since much research involves
the use of rating scales, this is certainly an important area that warrants considerably more investigation.
Interpublic Group of Companies |
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Keywords: | |
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