| 拉式促销与维护产销价值链分析 |
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| 引用本文： | 彭品志,张艳. 拉式促销与维护产销价值链分析[J]. 无锡商业职业技术学院学报, 2010, 10(5): 13-15 |
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| 作者姓名： | 彭品志 张艳 |
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| 作者单位： | 安徽财经大学,商务学院,安徽,蚌埠,233030 |
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| 摘 要： | 在激烈竞争的现代市场,拉式促销已由过去偏隅于信息传递的一种营销策略发展到现在促进产销价值链形成的战略高度。拉式促销与精特优新产品相策应,所引发的顾客需求及其提升的产品附加值,是引导分销商合作参与价值链建设的重要动力源。要发挥拉式促销这一战略性潜能,必须在分销商和制造商两个环节共同做好产销价值链的维护工作。
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| 关 键 词： | 拉式促销 产销价值链 分销商 制造商 |
An Analysis of the Pull Strategy of Promotion and the Maintenance of Value Chain of Production and Sale |
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| PENG Pin-zhi,ZHANG Yan. An Analysis of the Pull Strategy of Promotion and the Maintenance of Value Chain of Production and Sale[J]. Journal of Vocational Institute of Commercial Technology, 2010, 10(5): 13-15 |
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| Authors: | PENG Pin-zhi ZHANG Yan |
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| Affiliation: | (School of Business,Anhui University of Finance ＆ Economics,Bengbu,233030,China) |
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| Abstract: | The pull strategy of promotion,which was mainly a marketing strategy for information transmission,has made its way to the forefront in the formation of value chain of production and sale in today＇s competitive market.The combi-nation of the pull strategy and top-quality new products inspire consumers＇ needs and increase the added value of the products,which,thus,is the prime mover that attracts distributors to construct the value chain.It is obvious that main-tenance of the value chain by both the distributor and the manufacturer can bring the pull strategy of promotion into full play. |
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| Keywords: | pull strategy of promotion value chain of production and sale distributor manufacturer |
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