|
|||||
|
|
| 广告信息生态失衡的原因分析 | |
| 引用本文： | 谢加封. 广告信息生态失衡的原因分析[J]. 辽宁商务职业学院学报, 2008, 4(1): 36-38 |
| 作者姓名： | 谢加封 |
| 作者单位： | 南京林业大学人文学院,南京210037 |
| 摘 要： | 广告信息生态强调广告信息人与广告信息环境之间的相互作用和影响，广告信息生态的平衡是枸建和谐社会的重要内容。通过以保健品广告为例，针对当前存在的广告信息虚假、广告信息暴力、广告信息污染等信息生态失调问题，提出了加强广告信息生产的监控，完善广告信息生态法规，提高广告信息人的信息技能等策略性建议。 |
| 关 键 词： | 广告信息生态 失衡 原因 保健品广告 |
| 文章编号： | 1672-9617（2008）01-0036-03 |
| 收稿时间： | 2007-10-08 |
Analysis on unbalance reason of advertising message ecology |
|
| XIE Jia- feng. Analysis on unbalance reason of advertising message ecology[J]. Journal of Liaoning Business Vocational College, 2008, 4(1): 36-38 | |
| Authors: | XIE Jia- feng |
| Affiliation: | XIE Jia- feng (Department of Advertising Studies,College of Humanities and Social Sciences,Nanjing Forestry University,Nanjing 210037 ,China) |
| Abstract: | Advertising message ecology emphasizes the mutual interaction and impact between advertising message men and advertising message environment, balance of advertising message ecology is the important content to con- struct harmonious society, By taking health products advertisement as example, analyzes advertising message falsity, advertising message force, advertising message pollution and other message ecology unbalance problems, puts forward some strategic suggestions such as enhancing the supervision over advertising message generation; perfecting advertising ecology rules and regulations; improving the message skill of advertising message men, and so on. |
| Keywords: | advertising message ecology unbalance reason health products advertisement |
| 本文献已被 维普 等数据库收录！ | |