| 基于B2C平台的平湖服装品牌发展之探析 |
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| 引用本文： | 虞紫英,卢燕琴,孙璐.基于B2C平台的平湖服装品牌发展之探析[J].山东纺织经济,2010(5):49-51. |
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| 作者姓名： | 虞紫英 卢燕琴 孙璐 |
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| 作者单位： | 嘉兴学院平湖校区艺术设计系,浙江平湖,314200 |
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| 摘 要： | 本文通过对平湖外贸加工服装业转型升级需求的分析,阐述了平湖服装创建自主品牌的必要性及品牌运作过程存在的瓶颈问题,针对潜在的网络消费客户群,提出借助B2C平台的平湖服装品牌发展之路。
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| 关 键 词： | 服装 B2C 品牌 网络营销 |
Research on Garment Brand Development with B2C Platform of Pinghu |
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| Yu Ziying,Lu Yanqin,Sun Lu.Research on Garment Brand Development with B2C Platform of Pinghu[J].Economy of Shangdong Textile,2010(5):49-51. |
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| Authors: | Yu Ziying Lu Yanqin Sun Lu |
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| Institution: | Yu Ziying Lu Yanqin Sun Lu (Art Design Department, Pinghu Campus, Jiaxing University, Pinghu 314200, China) |
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| Abstract: | The paper is analyzed the demands of transformation of garment trade processing of Pinghu, expounded the necessity of the garment brand creation and the bottlenecks of brand operation. Advantage of the potential online-customers, advised developing the garment brand of B2C platform. |
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| Keywords: | B2C |
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