Valuing shipscape influence to maximise cruise experience using a choice experiment |
| |
| Institution: | 1. School of Economics, The University of Queensland, Brisbane, Queensland 4072, Australia;2. Strategic Planning in Research, National Arts Council, 90 Goodman Road, Goodman Arts Centre, Blk A #01-01, 439053, Singapore;1. Faculty of Management and Economics, Dalian University of Technology, Liaoning, Dalian 116024, China;2. College of Tourism, Dalian University, Liaoning, Dalian 116622, China;3. School of Control Science and Engineering, Dalian University of Technology, Liaoning Dalian 116024, China;1. School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA, USA;2. School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa;3. Faculty of Business, Oxford Brookes University, Oxford OX3 0BP, UK;4. Management & Business Department, University of International Business, Almaty, Kazakhstan;1. Department of Hospitality and Tourism Management, College of Humanities and Legal Studies, University of Cape Coast, Ghana;2. College of Humanities and Social Sciences, UAE University, United Arab Emirates;1. College of Hotel & Tourism Management, Kyung Hee University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Republic of Korea;2. Dedman School of Hospitality, Florida State University, 288 Champions Way, Tallahassee, FL, 32306-2541, United States;3. Business Analytics, Information Systems and Supply Chain Department, Florida State University, College of Business, Florida State University, Tallahassee, FL, 32306-1110, United States;4. Risk Management, Alsco Inc., 505 E S Temple, Salt Lake City, UT 84102, United States |
| |
| Abstract: | While many studies have identified the important aspects on the ship to cruisers, none has evaluated these attributes to determine cruisers’ willingness to pay for each attribute. This paper is the first to use a choice experiment to unbundle the overarching cruise price to explore the preferences of cruisers. The absence of a status quo effect suggests that cruise passengers are novelty lovers who welcome innovative offerings apart from those who cruise specifically to “get away”. Overall, males, Gen X-ers and first timers were willing to pay the most for a cabin with a view while the desire to be pampered influenced preferences for cabin comfort and shore excursion choice. Concern over value for money explained whether a respondent would be more prone to choosing the new options presented instead of remaining with the status quo. |
| |
| Keywords: | Cruise Choice experiment Marginal willingness to pay |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
