| 探究新能源汽车采用的“态度-行动缺口 |
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| 引用本文： | 叶 楠,周梅华.探究新能源汽车采用的“态度-行动缺口[J].华东经济管理,2012,26(11):135-137. |
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| 作者姓名： | 叶 楠 周梅华 |
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| 作者单位： | 中国矿业大学管理学院,江苏徐州,221116 |
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| 基金项目： | 江苏省社科研究基地项目(10JD022);2012年中国矿业大学外国文教专家合作研究项目“基于离散选择的新能源汽车消费者采用及政策研究” |
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| 摘 要： | 对于新能源汽车,中外消费者普遍存在着“态度-行动缺口”.虽然我国消费者对新能源汽车兴趣较高,然而市场反应仍十分冷淡.本研究基于调查和访谈的研究结果,结合二手数据的分析,对我国消费者新能源汽车采用的“态度-行动缺口”以及隐含在背后的因素进行了探析,并提出了推进我国新能源汽车早期采用的对策建议.
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| 关 键 词： | 新能源汽车 采用 态度-行动缺口 |
Exploring the Attitude-action Gap for New Energy Vehicle Adoption |
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| YE Nan
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ZHOU Mei-hua.Exploring the Attitude-action Gap for New Energy Vehicle Adoption[J].East China Economic Management,2012,26(11):135-137. |
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| Authors: | YE Nan ZHOU Mei-hua |
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| Institution: | (School of Management,China University of Mining and Technology,Xuzhou 221116,China) |
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| Abstract: | Generally speaking,most consumers have attitude-action gap to new energy vehicles(NEVs).The market response is very weak although Chinese consumers have very high interest in terms of NEVs.Based on results of the survey and in-depth interviews,combining with the second-hand data,this paper explores the attitude-action gaps for NEV adoption and analyzes the underlying social psychology factors.At last,marketing strategic suggestions are provided to improve NEVs adoption in the early stage. |
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| Keywords: | new energy vehicles adoption attitude-action gap |
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