| 巴蜀文化元素视觉符号系统的构建研究 |
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| 引用本文： | 付小平.巴蜀文化元素视觉符号系统的构建研究[J].四川商业高等专科学校学报,2011(5):95-101. |
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| 作者姓名： | 付小平 |
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| 作者单位： | 四川烹饪高等专科学校艺术系,成都610100 |
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| 基金项目： | 四川省教育厅社会科学重.点课题“符号学视野下的四川土特产品包装设计研究”（08SA046） |
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| 摘 要： | 着力于巴蜀文化的显性（物质）层面，筛选出最能代表其特征的文化元素，分析其文化含义，抽绎其典型视觉符号，进而确定其形态、色彩、材质和风格等方面的特征，构建巴蜀文化元素的视觉传达符号系统，为当下四川土特产品包装设计的地域性表达提供可资借鉴的思路。
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| 关 键 词： | 巴蜀文化 视觉符号 土特产品 包装设计 地域性表迭 |
On Constructing Visual Symbol System of Bashu Culture Elements |
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| FU Xiao-ping.On Constructing Visual Symbol System of Bashu Culture Elements[J].Sichuan Commercial College Journal,2011(5):95-101. |
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| Authors: | FU Xiao-ping |
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| Institution: | FU Xiao-ping (Art Department, Siehuan Higher Institute of Cuisine, Chengdu 610100, China) |
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| Abstract: | Focusing on dominant level of Bashu culture, the paper has screened out the most representative cultural elements, analyzed its cultural connotation and clarified the typical visual symbols. On the basis of it, the paper has constructed the visual symbol system of Bashu culture by defining its features such as the form, color, material etc. which provides a reference for the regional expression of packing design of Sichuan native product. |
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| Keywords: | Bashu culture visual symboli native product packing design regional expression |
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