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“文革”宣传画的类型及其性别传播
引用本文:王清清. “文革”宣传画的类型及其性别传播[J]. 四川商业高等专科学校学报, 2011, 0(1): 25-29
作者姓名:王清清
作者单位:中国传媒大学博士后流动站,北京100024
基金项目:基金项目:“211工程”三期重点学科建设项目《性别传播的研究创新与社会应用》(21103020203).
摘    要:“文革”宣传画是我们考察这段特殊历史时期的性别观念、政策及其传播,最为生动的文本载体。它大致可以分为“革命斗争”、“生产建设”和“教文卫体”三种类型。“革命斗争”类型画作中的女性形象畸形造作,反映了女性的男性化描绘;“生产建设”类型宣传画图画了女性与男性一道参与新中国社会主义实践的美丽图景,体现了男女在工作地位上的平等;“教文卫体”宣传画全方位地再现了妇女在新中国所担任的各种职业,生动地宣传了“妇女能顶半边天”的国家政策。这些类型都从各自的功能出发,服务于新中国建设发展的国家主义实践。

关 键 词:“文革”宣传画  革命斗争  生产建设  教文卫体  性别

The Classifications of Cultural Revolution Posters and Its Gender Communication
WANG Qing-qing. The Classifications of Cultural Revolution Posters and Its Gender Communication[J]. Sichuan Commercial College Journal, 2011, 0(1): 25-29
Authors:WANG Qing-qing
Affiliation:WANG Qing-qing (Postdoctor of Communication University of China, Beijing 100024, China)
Abstract:The Cultural Revolution posters can be divided into three tapes: revolutionary struggle, production and construction, as well as education, science & culture. The revolutionary struggle type represented females as butch women, production and construction posters embodied the equality of men and women which preached by Chinese policy, meanwhile, education, science & cultural posters represented Chinese women every career, propagandized the policy so-called women hold up half the sky. All those tapes served the nationalism practice of the construction of New China.
Keywords:the cultural revolution posters  revolutionary struggle  production and construction  education  science ~ culture  gender
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