| 服务差异化竞争战略的应用问题研究——以辽宁虎跃快速汽车客运股份有限公司为例 |
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| 引用本文： | 王倩.服务差异化竞争战略的应用问题研究——以辽宁虎跃快速汽车客运股份有限公司为例[J].辽宁商务职业学院学报,2008,4(1):62-63. |
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| 作者姓名： | 王倩 |
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| 作者单位： | 沈阳工程学院管理工程系,沈阳110136 |
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| 摘 要： | 差异化战略是企业竞争战略的一种，在产品功能同质化的今天，服务差异化成为竞争对手之间竞争的利器。通过对辽宁虎跃快速汽车客运股份有限公司取得的成功经验的分析，阐述了服务差异化竞争战略的实际应用效果，为其他类似企业提供了可借鉴的经验。
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| 关 键 词： | 服务 差异化 竞争战略 |
| 文章编号： | 1672-9617（2008）01-0062-03 |
| 收稿时间： | 2007-09-12 |
Study on application of service differentiation strategy--Taking Liaoning Huyue Express Transportation Ltd. Co. as example |
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| WANG Qian.Study on application of service differentiation strategy--Taking Liaoning Huyue Express Transportation Ltd. Co. as example[J].Journal of Liaoning Business Vocational College,2008,4(1):62-63. |
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| Authors: | WANG Qian |
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| Institution: | WANG Qian (Department of Management Engineering, Shenyang Institute of Engineering, Shenyang 110136, China) |
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| Abstract: | Differentiation strategy is a kind of enterprise competition strategy. Nowadays, with the homogeneity of product function service differentiation becomes the edge tool among competitors. By analyzing the successful experiences of Liaoning Huyue Express Transportation Ltd. Co. states the actual application effects of service differentiation strategy,offers experiences using for reference for similar enterprises. |
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| Keywords: | service differentiation competitive strategy |
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