饭店营销策略中的女性元素

饭店业的竞争日益加剧。饭店之间为了争取更多的客源目标,能够在激烈的市场竞争中取胜,各种营销策略层出不穷。利用女性元素进行营销就是其中的一种策略。文章在总结相关文献研究的基础上,对饭店营销策略中的女性元素进行了分析,并提出了一些想法和建议,认为从内部方面饭店应关注女性、提供满意的服务与设施配置,举办各种女性热衷的活动,创建女性组织;从外部方面饭店应利用旅行社平台、媒体推广、网络促销等手段进行女性营销。

The Female Elements in Hotels' Marketing Strategies

With the increasing competition,the hotels adopt various marketing strategies in order to attract more customer groups.The use of female marketing is one of these strategies.On the basis of the relevant literatures,this paper analyses the female elements in hotels' marketing strategies,and offers some ideas and suggestions.For example,in internal aspects of hotels,they should pay attention to women and to provide satisfactory services and facilities configuration for them,hold various female enthusiastic ac...