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Technological Forecasting: Who does it and how useful is it?
Authors:R. Balachandra
Affiliation:School of Business Administration, The University of North Carolina at Chapell Hill, USA
Abstract:
This article reports on the results of a survey undertaken to estimate the extent of use of Technological Forecasting (TF) in U.S. industry. The results demonstrate that more firms use TF than eight years ago, and the perception of its importance has increased greatly. The emphasis on TF, the range of time horizons for the forecasts and the use to which TF is put differ according to the nature of the industry and the organizational level within the firm. Based on these results, the characteristics of firms that find TF crucial to their business, and those that find TF unimportant, are developed.
Keywords:
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