我国移动支付市场发展现状SWOT分析

近年来，随着互联网金融创新的快速发展，我国的移动支付市场迎来了爆发式的增长。针对我国目前移动支付市场发展现状，运用SWOT理论模型着重分析了我国移动支付产业所面临的问题和发展前景。结果表明：尽管我国移动支付市场显现出巨大的潜力，但由于产业链间的利益冲突难以调和、移动支付的监管框架还不完善以及交易安全性等问题都给移动支付未来的良性发展带来了挑战。

The SWOT Analysis of China's Mobile Payment Market Development Status

In recent years,with the rapid development of Internet financial innovation,China's mobile payment market ushered in the explosive growth.In view of the current market situation,to analyze the mobile payment industry development status and prospects combining SWOT model.The results showed that:Despite China's mobile payment market is showing great potential,however,due to a conflict of interest between the industrial chain is difficult to reconcile,regulatory framework for mobile payments is not perfect and transaction security issues gave the sound development of future mobile payment challenge.