| 基于消费者接受理论的移动商务成功因素研究 |
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| 引用本文： | 李志宏,李敏霞.基于消费者接受理论的移动商务成功因素研究[J].商业研究,2009(8). |
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| 作者姓名： | 李志宏 李敏霞 |
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| 作者单位： | 华南理工大学,工商管理学院,广州,510640 |
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| 摘 要： | 近几年来中外移动商务呈现快速发展势态,以手机为终端的无线接入用户迅猛增加。B2C移动商务的成功主要取决于消费者的接受和使用。为此,从消费者接受问题的相关理论出发,结合B2C移动商务的消费者接受模型,研究B2C移动商务的成功影响因素,并从操作层面上提出相关成功因素的具体内涵。
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| 关 键 词： | 移动商务 消费者接受 技术接受模型 |
Research on Success Factors of B2C Mobile Commerce Based on Consumer Acceptance Theory |
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| LI Zhi hong,LI Min-xia.Research on Success Factors of B2C Mobile Commerce Based on Consumer Acceptance Theory[J].Commercial Research,2009(8). |
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| Authors: | LI Zhi hong LI Min-xia |
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| Institution: | School of Business Administration;South China University of Technology;Guangzhou 510640;China |
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| Abstract: | Mobile commerce is developing very fast in recent years.More and more users prefer to access to wireless network with their mobile terminal devices.Success of B2C mobile commerce largely depends on consumer acceptance and use.In this paper,success factors of B2C mobile commerce are discussed based on consumer acceptance theory and consumer acceptance model of mobile commerce.Meanwhile,some strategies are provided for mobile vendors′ practice. |
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| Keywords: | mobile commerce consumer acceptance technology acceptance model |
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