| 运用顾客金字塔模型有效管理顾客 |
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| 引用本文： | 毕琳,张逸昕.运用顾客金字塔模型有效管理顾客[J].商业研究,2005(5):141-144. |
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| 作者姓名： | 毕琳 张逸昕 |
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| 作者单位： | 哈尔滨工程大学,经济管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 我国已有一些企业转变经营思想,以"顾客"为中心,并已取得一定的绩效。然而,目前我国众多企业尚未能做到对顾客实行有效管理。有必要以顾客金字塔模型为指导,提出如何对顾客分类管理的措施,从而对核心顾客和非核心顾客分类进行管理。
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| 关 键 词： | 顾客金字塔模型 核心顾客 非核心顾客 |
| 文章编号： | 1001-148X(2005)05-0141-03 |
| 修稿时间： | 2004年3月8日 |
The Effective Customer Management With Pyramid Model |
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| BI Lin,ZHANG Yi-xin.The Effective Customer Management With Pyramid Model[J].Commercial Research,2005(5):141-144. |
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| Authors: | BI Lin ZHANG Yi-xin |
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| Abstract: | Many Chinese enterprises have already changed their philosophy of management, which regards "customer"as the center and have achieved some success. However, some enterprises still have not managed customer effectively yet. With regard to the customer pyramid model, this paper proposes how to conduct classified management for core customer and non-core customer. |
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| Keywords: | customer pyramid model core customer non-core customer |
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