高等教育目标定位的市场学分析

在高等教育大众化的背景下，不同高校面临着不同的、细分的市场需求。因此，每一个高校都需要对其自身面对的市场进行目标定位和市场定位，并实行差别化设计、特色化建设和整体形象策划与宣传。只有这样，才能建设各具特色的高校群体，满足多样化的高等教育的消费需求，并进一步促进高等教育的健康发展。

Marketing Analysis on Target Positioning of Higher Education

Under the background of higher education popularization, colleges and universities faced with different and broken down education markets. Every university has to make Specific target position and market position in the market she facing, and carry out differential design, building with characteristics and Planning and publicity of Overall image. Only in this way, can we build College groups with different characteristics, to meet the diversified demands of education consumption, and to promote the further healthy development of higher education.