| 基于影视剧的旅游目的地营销理论与实践 |
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| 引用本文： | 陈萍.基于影视剧的旅游目的地营销理论与实践[J].桂林旅游高等专科学校学报,2007,18(2):169-172. |
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| 作者姓名： | 陈萍 |
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| 作者单位： | 厦门大学,管理学院旅游系,福建,厦门,361005 |
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| 摘 要： | 我国旅游业经过了近几十年的快速发展,进入了一个竞争激烈的时期。如何在旅游市场上拥有一席之地,营销的作用越来越重要。目前我国旅游目的地营销的方式比较单一,从影视作品对旅游目的地的营销作用的角度,提出影视营销的3个模式,利用影视作品进行旅游目的地营销活动的方式,并提出旅游目的地借助影视剧进行营销应注意的问题。
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| 关 键 词： | 影视作品 营销 旅游目的地 |
| 文章编号： | 1008-6080（2007）02-0169-04 |
| 修稿时间： | 2006-08-28 |
Tourist Destination Markting Theory and Practice Based on Movies or TV |
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| CHEN Ping.Tourist Destination Markting Theory and Practice Based on Movies or TV[J].Journal of Guilin Institute of Tourism,2007,18(2):169-172. |
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| Authors: | CHEN Ping |
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| Institution: | Department of Tourism, School of Management, Xiamen University, Xiamen 361005, China |
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| Abstract: | China's tourism industry has got fast development since several ten years ago,the competition is becoming more and more drastic.How to get development in the tourism market is becoming increasingy important.Now th way of tourism market is single.From the point of movie or TV's marketing effect,this paper suggests three modes of movie or TV's marketing,and attempts to disscuss how to use the movie or TV to market the tourist destination,and suggests that when they market the destination the operation should pay attention to some problems. |
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| Keywords: | movie or TV marketing tourist destination |
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