| 购物场所公示语的汉英翻译研究 |
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| 引用本文： | 钟曲莉,周静.购物场所公示语的汉英翻译研究[J].湖南商学院学报,2014(1):126-128. |
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| 作者姓名： | 钟曲莉 周静 |
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| 作者单位： | [1]湖南商学院外国语学院,湖南长沙410205 [2]广东财经大学外国语学院,广东广州510320 |
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| 基金项目： | 湖南省教育厅资助一般课题＂长株潭城市群商业推广公示语翻译规范研究＂阶段性研究成果（11C0751）. |
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| 摘 要： | 公示语的英译是我国对外宣传以及世界了解中国的窗口,购物场所公示语的汉英翻译在社会发展和国际交流中都有重大意义。本文以功能翻译理论为指导,通过对公共标识语文本以及语用功能分析,利用大量的实例对中英双语公共标识语翻译中存在的问题进行分析,同时提出了一些可行的策略和翻译技巧,希望能对公示语翻译研究有些启示。
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| 关 键 词： | 公示语 汉英翻译 功能翻译观 购物场所 |
On C-E Translation of Public Signs in Shopping Centers |
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| ZHONG Qu-li,ZHOU Jing.On C-E Translation of Public Signs in Shopping Centers[J].Journal of Hunan Business College,2014(1):126-128. |
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| Authors: | ZHONG Qu-li ZHOU Jing |
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| Institution: | (School of Foreign Languages, Hunan University of Commerce, Changsha, Hunan 410205; School of Foreign Languages, Guangdong University of Finance and Economics, Guangzhou, Guangdong 510320) |
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| Abstract: | Public sign is a good way for China＇s international cultural publicity and an important channel for overseas to gain a better understanding of China as a whole. Meanwhile, public signs translation in shopping centers plays an irreplaceable role in the social development and international community. Based on functionalist translation theory, the paper discusses the C-E translation of public signs from the perspective of functionalism. By analyzing the existing problems in C-E translation of public signs and their possible causality, some feasible strategies and technologies are proposed in hope of offering some clues to the research of C-E sign translation. |
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| Keywords: | public signs Chinese-English translation functionalism shopping centers |
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