| 传统零售企业的电子商务模式创新 |
| |
| 引用本文： | 郦瞻,郭振.传统零售企业的电子商务模式创新[J].中国电子商务,2013(19):28-30. |
| |
| 作者姓名： | 郦瞻 郭振 |
| |
| 作者单位： | 哈尔滨商业大学经济学院 黑龙江哈尔滨 150028 |
| |
| 基金项目： | 教育部人文社科基金项目（13YJA790028）. |
| |
| 摘 要： | 论文基于网络零售市场的兴起,以提升传统零售企业在线商业竞争力为目标,对于传统零售企业实施网络零售的电子商务模式创新进行研究,具体包括基于传统商业与网络商业相互整合的“O2O”模式、基于网络商业生态系统的“协同生态”模式、基于第三方网络零售平台的“全网营销”和基于破坏性创新理念的“网络商务技术导向”等模式创新.
|
| 关 键 词： | 传统零售企业 电子商务模式 网络零售 |
E-COMMERCE MODEL INNOVITION OF TRADITIONAL E-RETAILER |
| |
| Zhan Li
,
Zhen Guo.E-COMMERCE MODEL INNOVITION OF TRADITIONAL E-RETAILER[J].Discovering Value,2013(19):28-30. |
| |
| Authors: | Zhan Li Zhen Guo |
| |
| Institution: | (School of Economics, Harbin University of Commerce, Haerbin 150028, China) |
| |
| Abstract: | For the development of the E-retailing market, in order to enhance the online business competitiveness of traditional retailers, paper analyses E-commerce model innovation of the traditional retailer implementing E-retailing, specifically including those models： ＂O2O＂ of integration between traditioanl and online coraraerce,＂synergy ecology＂ network-based business ecosystem, ＂the whole network marketing＇） based on third-party online retail platform and ＂ online business technology-oriented ＂ based on the concept of disruptive innovation. |
| |
| Keywords: | Traditional E-Retailer E-Commerce Model E-Retailing |
| 本文献已被 维普 万方数据 等数据库收录！ |
