| 后配额时代中国纺织企业发展战略研究 |
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| 引用本文： | 刘跃军,蔡海霞.后配额时代中国纺织企业发展战略研究[J].特区经济,2007,224(9):208-209. |
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| 作者姓名： | 刘跃军 蔡海霞 |
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| 作者单位： | 中原工学院,河南,郑州,450007 |
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| 摘 要： | 在分析中国纺织企业发展现状的基础上,依据波特提出的三种竞争战略:总成本领先战略、标歧立异战略和目标集聚战略,提出中国纺织企业在后配额时代的发展途径:产业集群、自主品牌建设和开发功能性纤维产品。
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| 关 键 词： | 后配额时代 产业集群 自主品牌 功能性纤维 |
China textile enterprise development strategy research in late quota time |
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| Liu Yue Jun,Cai Hai Xia.China textile enterprise development strategy research in late quota time[J].Special Zone Economy,2007,224(9):208-209. |
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| Authors: | Liu Yue Jun Cai Hai Xia |
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| Abstract: | Based on the analysis of china textile enterprises'developing condition,according to the three basic competitive strategies which were originated by Micheal Porter:Overall Cost Leadership Strategy,Diferentiation Strategy and Focus Strategy,put forward approaches that China textile enterprises should follow in Post-quota Age: Industrial Clustor,Private Brand and Functional Fiber. |
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| Keywords: | Post - quota Age Industrial Clustor Private Brand Functional Fiher |
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