| 医药行业绩效与渠道治理结构关系的实证研究 |
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| 引用本文： | 刘颖,刘朵. 医药行业绩效与渠道治理结构关系的实证研究[J]. 物流技术, 2008, 27(5): 49-52 |
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| 作者姓名： | 刘颖 刘朵 |
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| 作者单位： | 1. 南开大学,公司治理研究中心,天津,300071;天津商业大学,天津,300134
2. 天津商业大学,天津,300134 |
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| 摘 要： | 利用因子分析和相关分析的方法,考察了医药行业的绩效和营销渠道模式选择之间的相关性,提出了在医药行业里由于该行业的特殊性,并不存在固定的适用于该行业的渠道模式的结论。
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| 关 键 词： | 营销渠道 渠道模式 因子分析 |
| 文章编号： | 1005-152X(2008)05-0049-04 |
| 修稿时间： | 2008-04-08 |
The Empirical Research on the Relationship between Company Efficiency and Channel Structure of Medicine Industry |
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| LIU Ying,LIU Duo. The Empirical Research on the Relationship between Company Efficiency and Channel Structure of Medicine Industry[J]. Logistics Technology, 2008, 27(5): 49-52 |
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| Authors: | LIU Ying LIU Duo |
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| Abstract: | Using the factor analysis and relevant analysis methods,the paper investigates the performance of medicine industry and marketing channel mode selection and comes such a conclusion as that there is no obviously advanced channel mode applicable for the industry because of special nature of the industry. |
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| Keywords: | marketing channel channel mode factor analysis |
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