Supply chain management in the luxury industry: A first classification of companies and their strategies |
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Authors: | Federico Caniato Maria Caridi Cecilia Castelli Ruggero Golini |
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Institution: | a Politecnico di Milano, Department of Management, Economics and Industrial Engineering, via Lambruschini 4B, Building 26/B, 20156 Milano, Italy b Department of Economics and Technology Management, Università degli Studi di Bergamo, Italy |
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Abstract: | This paper aims at analysing the supply management strategies in the luxury industry in order to find out (1) whether different clusters of companies could be identified within the luxury industry, on the base of a set of contingent variables derived from previous research, and (2) which supply chain strategy is currently applied within each cluster. Case study methodology is used. A sample of 15 Italian luxury companies, belonging to different industrial sectors, was taken into account.On the basis of five classification variables (company size, selling volume, product complexity, product fashionableness and brand reputation) four clusters are identified; these clusters present differences in terms of Supply Chain strategy, as well as in terms of practices for managing manufacturing, sourcing and distribution processes. |
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Keywords: | Supply chain configuration Supply chain management Luxury industry |
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