温州市民营企业进入国际市场战略及其演进

本文在国际商务相关理论的框架下,借助实证研究方法,就温州市民营企业国际市场进入战略及其演进作了较为深入的探讨。民营企业国际市场进入战略的选择经历了三个不同的阶段,在起源阶段政府的默许和支持起到了关键的作用,发展阶段很大程度上取决于企业对国际市场进入的途径创新,而演进阶段与国际知名企业的结盟有着直接的密切关系。不难看出,在温州市民营企业进入国际市场的战略演进过程中,不仅具有对出口式国际市场进入的偏好,同时具有国际市场进入过程的渐进性特征,这些都是由民营企业所具有的优势和对国际市场的认识过程的渐进性所决定的。

Local-run Enterprises'''' Strategies for Entering the International Market and Its Gradual Progress: Take Wen-zhou as an Example

Under the frame of the international relevant theories of commercial affairs, in this pap er, we take Wen-zhou as an example and explore the local-run enterprises' strategies for entering the international market and its gradual progress by aid of the research approach of the real examples. The local-run enterprises' strategies for entering international market have gone through three different stages: Government's silent approval and support play a key role during the originating course; developing stage depends on the enterprises' innovation the paths of entering international market to a great extent; The local-run enterprises are forming an alliance with the well-known foreign enterprises at the stage of gradual progress.