城市创意产业竞争力实证分析——以深圳为例

在创意经济时代，创意产业成为城市发展的新引擎。本文基于波特的“钻石模型”建立城市创意产业竞争力评价指标体系，然后运用SPSS软件对相关数据进行因子分析。以深圳为例，根据数据处理结果比较分析深圳同其他22个大中城市创意产业发展水平的整体差异和具体优劣。依据因子分析结果和SWOT分析矩阵．提出要通过大力培养和引进创意人才，深度发掘文化和旅游资源，明确园区产业定位．优化创意产业内部结构，完善知识产权保护以及凝聚创意氛围来提升深圳创意产业的竞争力。

An Empirical Study on Competitiveness of Creative Industry Take Shenzhen as an Example

In the age of creative economy, creative industries have become the new motive forces of urban development. Based on Porter＇s ＂diamond model＂, this paper establishes a competitiveness evaluation index system, and use SPSS statistics software to perform factor analysis on related data. The paper takes Shenzhen as an example, comparing the creative industry competitiveness of Shenzhen and 22 other cities by using the results of the data processing. In the end, according to the evaluation of factor analysis and SWOT matrix, the paper proposes measures to improve the competitiveness of creative industries in Shenzhen.