企业突破性技术持续采用意愿的驱动机制研究

整合组织动机和期望确认理论，从购买动机视角探讨企业突破性技术持续采用意愿的驱动机制。将购买动机分为效率动机、规范趋同动机和模仿趋同动机，阐述购买动机对突破性技术持续采用意愿影响的微观机理。以198家购买过云计算技术的企业为研究样本，实证检验购买动机与突破性技术持续采用意愿间的关系，并检验满意和认知锁定的中介效应。结果表明：购买动机正向影响突破性技术持续采用意愿，满意和认知锁定在购买动机与突破性技术持续采用意愿之间起中介作用，各购买动机的中介作用路径呈现差异化。其中，效率动机的作用路径被满意和认知锁定部分中介，模仿趋同动机的作用路径被满意部分中介，规范趋同动机的作用路径被认知锁定部分中介。研究结论打开了企业突破性技术持续采用意愿的“黑箱”，对于企业深入理解突破性技术持续采用意愿的驱动机制，促进突破性技术在持续采用过程中发挥真正价值具有重要借鉴意义。

The Driving Force of Disruptive Technology Continuous Adoption Intentions

Drawing from the organizational motivation and the Expectation Confirmation Theory，from the view of purchase motivation,this paper investigates the driving force of disruptive technology continuous adoption intentions.Divided purchase motivation into efficiency motives,mimetic isomorphic motivation and normative isomorphic motivation,described the influencing micro-mechanism of purchase motivation on disruptive technology continuous adoption intentions.Using the sample of 198 recent purchasing managers of a cloud computing service ,an empirical research on the relationship between purchase motivation and disruptive technology continuous adoption intentions have been done，and the intermediary effect of satisfaction and cognitive lock-in has been examined.The results show that purchase motivation have a positive impact on the disruptive technology continuous adoption intentions; satisfaction and cognitive lock-in play the partial intermediary role between purchase motivation and disruptive technology continuous adoption intentions.