"形象遮蔽"与"形象叠加"的理论与实证研究

旅游地形象策划是旅游地策划的重要组成部分。本文提出了旅游地形象策划的核心理论——“形象遮蔽”与“形象叠加”,构建了旅游地策划和旅游地形象策划的理论框架,对产生“形象遮蔽”和“形象叠加”的原因、形象遮蔽的表现形式、作用机制、空间影响力和如何避免形象遮蔽,产生形象叠加效应等方面,结合作者在规划编制中的案例,进行了详细分析和实证研究。

A Theoretical and Positive Research on the Core Part of Image Machination of Tourist Destination: "Image Defilation" and "Image Superposition"

The scheming of the image of tourist destinations is an important component part of the scheming of tourist destinations.This article puts forward the core theory of scheming the image of tourist destinations__!image defilation" and !image superposition" and fabricates their framework.Detailed analysis and positive study are carried out concerning the cause of forming !image defilation" and !image superposition",their expressive forms,functional mechanism,space effect as well as how to avoid image defilation and how to produce the effect of image superposition,based on the cases of tourism planning.