情感凝聚对旅游者环境负责任行为的影响研究——晋东南地区传统村落民宿情境下的实证检验

旅游者环境负责任行为对乡村旅游的高质量发展意义重大。本文基于情感凝聚理论,探讨旅游者与民宿主之间的情感凝聚对其环境负责任行为的预测效果。以晋东南地区传统村落为案例地收集数据,采用定性和定量相结合的研究方法,对乡村民宿情境下,旅游者环境负责任行为的维度及“情感凝聚—环境负责任行为”影响路径的存在与否,进行实证检验。结果显示：（1）乡村民宿情境下,旅游者环境负责任行为既包括生态环境负责任行为,亦包括社会环境负责任行为和经济环境负责任行为;（2）旅游者与民宿主之间的情感凝聚能够显著促进其环境负责任行为,影响程度从高到低依次是生态环境负责任行为、社会环境负责任行为和经济环境负责任行为;（3）情感凝聚的3个二阶构念对旅游者环境负责任行为的影响程度从高到低依次是同情理解、情感亲密度和受欢迎程度。本文拓展了情感凝聚理论的应用范畴,为旅游者环境负责任行为相关研究提供了新的视角,亦为乡村旅游目的地政府和企业激发旅游者环境负责任行为提供了实践启示。

Tourists' responsible behaviors through emotional solidarity with residents: A case study in the context of homestay inn in traditional villages in Shanxi's southeast region

Tourist environmentally responsible behavior is of great significance for the sustainable development of rural tourism and the sustainable poverty alleviation of rural residents. Based on the theory of emotional solidarity, this study explores the predictive effect of tourists’ emotional solidarity on their environmentally responsible behavior. Taking the traditional villages in southeastern Shanxi Province as a case study, this paper uses qualitative and quantitative research methods to test the dimensions of tourists' environmentally responsible behavior and the existence of the influencing path of "emotional solidarity- environmentally responsible behavior". The results show that: (1) In the context of traditional villages' homestay inn, tourist environmentally responsible behavior includes not only ecological environmentally responsible behavior, but also social and economic environmentally responsible behavior. (2) The emotional solidarity between tourists and homestay inn owners can significantly affect tourist environmentally responsible behavior, and the ranking of influence significance is ecological, social, and economic environmentally responsible behavior. (3) The influencing significance ranking of the three second-order constructs of emotional solidarity on tourist environmentally responsible behavior is sympathetic understanding, emotional closeness, and felling welcomed. The research expands the application scope of the theory of emotional solidarity, provides a new perspective for the research of tourists' environmentally responsible behavior, and also provides practical enlightenment for rural tourism destinations to stimulate tourist environmentally responsible behavior.