乡村旅游发展中的城乡要素流动过程与机制

乡村旅游是促进城乡市场连接的途径之一。厘清乡村旅游发展带来的城乡要素流动过程及其机制,既是乡村旅游衔接乡村振兴战略、推动城乡融合发展的重要议题,也是促进乡村旅游高质量发展的题中之义。本文遵循“过程—特征—机制”的研究思路,分析乡村旅游发展的城乡流动要素类型,总结要素流动过程中的规律与特征,进而阐释要素流动机制。研究表明：乡村旅游带来的要素流动,既涵盖了人、资金、物资等基础要素,也涵盖了生态、文化等核心要素及技术、信息等创新要素。在乡村旅游的萌芽和启动、设计和建设以及运营和转型等发展阶段中,城乡之间的流动要素类型不断增加,要素流向从单向逐步转变为双向,生态和文化是关键要素类型。“需求牵引—价值耦合—市场推动—政策促进”是乡村旅游发展的要素流动机制,合理的流动能促进城乡要素互动以及乡村要素价值增值、类型增多、数量增长,进而推动乡村振兴和城乡融合发展。

The process and mechanism of urban and rural factor flow in rural tourism development

Rural tourism is an effective measure to promote the interaction between urban and rural markets. Clarifying the flow process and mechanism of urban and rural factors is an important issue for linking rural tourism with rural revitalization strategy and promoting the integrated development of urban and rural areas. Following the research idea of "process-feature-mechanism," this paper sorts out the types of urban and rural factor flow in rural tourism development, summarizes the factor flow process and features, and elaborates the factor flow mechanism. The research shows that the factor flow of rural tourism not only includes basic factors such as people, capital, and materials, but also includes core factors such as ecology and culture, and innovative factors such as technology and information. At the development stages of conceptualization, initiation, design, construction, operation, and transformation of rural tourism, the types of factor flow between urban and rural areas have been diversified. Factor flow has gradually transformed from one-way flow to two-way flow. Ecology and culture are two key factor types. The return value of the core factors of rural tourism is the original driver promoting the flow of urban and rural factors. The factor flow mechanism of rural tourism development includes demand driven, value motivation, market promotion, and policy activism. Rural tourism promotes the interaction between urban and rural factors and the growth of the value, type, and quantity of rural factors, thereby promoting rural revitalization and urban-rural integrated development.