中国大冰雪旅游发展模式研究

随着2022年冬奥会的申办和“带动三亿人参与冰雪运动”国家战略的实施,中国冰雪产业进入快速发展阶段,冰雪旅游迅猛发展,已成为北方地区冬季旅游的新兴动力产业。本文总结了国内外冰雪旅游研究进展,基于中国目前冰雪旅游尚处于初期发展阶段,冰雪供给产业链短小,效益低下,对相关产业和区域经济社会发展的带动效应弱小的现状,针对冰雪旅游研究的不足,从大冰雪资源、大冰雪消费、大冰雪产业、大区域布局、大系统协调的视角,深入探讨了大冰雪旅游高质量发展模式,提出发挥多要素综合驱动、广泛联动的冰雪旅游对冰雪体育竞赛表演、冰雪文化创意、冰雪装备制造、冰雪教育培训、冰雪休闲娱乐等核心主导产业和相关辅助产业的联动作用,通过产业间广泛的经济技术联系和前向、后向、横向的联动,以及产业和区域间投入产出效应,构建大冰雪旅游产业体系,培育大冰雪旅游全产业链,构建大冰雪旅游产品体系,塑造特色冰雪文化品牌,促进大冰雪旅游产业绿色、低碳、循环发展格局的形成,满足游客不断增长的大冰雪旅游消费需求,实现区域经济社会-生态协调的高质量发展。研究结论丰富和拓展了冰雪旅游的内涵及外延,可为中国冰雪旅游绿色、健康、高质量发展提供决策参考。

Research on the comprehensive ice-snow tourism development mode in China

With the approach of the 2022 Winter Olympic Games and the implementation of the strategy of "encouraging 300 million people to participate in winter sports", China's ice-snow tourism has developed rapidly and become an emerging driving industry of winter tourism in northern China. China's ice-snow industry has entered a stage of rapid development. This paper summarizes the research progress of ice-snow tourism at home and abroad. Currently, China's ice-snow tourism is still in the initial development stage with a short ice-snow industrial supply chain, low return, and weak driving effect on relevant industries and regional economic and social development. Based on this, in view of the shortcomings of China's ice-snow tourism research and from the perspectives of comprehensive ice-snow resources, large-scale ice-snow consumption, large ice-snow industry, large regional layout, and large-scale system coordination, this paper discusses the high-quality development model of China's comprehensive ice-snow tourism. It is proposed to promote the interconnection effect of ice-snow tourism that is driven by multiple factors and extensively interconnected on the core leading industries and relevant auxiliary industries such as ice-snow contest performance, ice-snow cultural creativity, ice-snow equipment manufacturing, ice-snow education and training, ice-snow leisure and entertainment. Through extensive economic and technological interconnections as well as forward, backward, and horizontal interconnections among industries, industrial and interregional input-output effects, we can build China's comprehensive ice-snow tourism industry system, cultivate the whole industry chain of comprehensive ice-snow tourism, build a comprehensive ice-snow tourism product system, and shape China's characteristic ice-snow cultural brand. We can also promote the formation of a green, low-carbon, and circular development pattern of China's comprehensive ice-snow tourism industry, and meet the growing consumption demand of tourists for comprehensive ice-snow tourism, achieve high-quality development of regional economic, social and ecological coordination. This paper aims to enrich and expand the connotation and extension of ice-snow tourism and provide decision-making insights for the green, healthy, and high-quality development of ice-snow tourism in China.