后冬奥时代中国滑雪产业发展趋势研究

历史经验表明,冬奥会对举办国的滑雪产业发展具有明显促进作用。在北京冬奥会即将举办之际,对后冬奥时代中国滑雪产业发展趋势进行研究具有理论与实践意义。中国滑雪产业经历了市场萌芽期、初步发展期、快速扩张期、高质量发展期4个阶段。新冠疫情对滑雪产业造成了短期负面影响,但并未改变其长期向好的态势。北京冬奥会从政策、场地设施建设、投融资以及滑雪人口等方面,对中国滑雪产业的供给侧与需求侧产生巨大的积极影响。后冬奥时代,中国滑雪产业将继续保持高速增长态势,政策红利、滑雪消费年轻化、产业发展标准化等趋势明显加强。预计2030年中国滑雪人次将达到5 700万,滑雪市场将逐步由初级体验市场过渡到以北京-崇礼、吉林市、长白山-通化、哈尔滨-亚布力、阿勒泰五大滑雪旅游目的地为核心的休闲度假市场,此后较长时期内中国滑雪产业将进入主要由需求侧拉动的稳定发展期。

Research on the development trends of China's ski industry after the Winter Olympics and the pandemic

From both the supply and demand sides, this article discusses the impact of the Beijing Winter Olympics on China's ski industry. The article predicts the development trends of China's ski industry after the Winter Olympics, providing references for the theoretical research and practical development of China's ski industry. The results show that: China's ski market is at a rapid growth stage, and the Covid-19 pandemic has not changed the long-term positive trend. After Winter Olympics, policy legacies will continue to benefit the public, ski consumers will become younger, and industry development will become more standardized. The digital operation and all-season operation will receive more attention. The ski market in China will continue to grow. It is estimated that in 2030, the number of ski visits in China will reach 57 million, and the market will be gradually transformed from beginner market to leisure vacation market. The ski industry will enter into a period of stable development.