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供应链视角下竞技表演类体育产品协调机制研究
引用本文:高东清,许彩明,陈玉红.供应链视角下竞技表演类体育产品协调机制研究[J].江苏商论,2012(7):137-140.
作者姓名:高东清  许彩明  陈玉红
作者单位:上海工程技术大学体育部;中国矿业大学体育学院;中国矿业大学管理学院
摘    要:运用系统分析法和文献资料法对我国竞技表演类体育产品供应链内涵、市场特征、系统结构等进行研究,分析竞技表演类体育产品供应链失调的5大原因,并提出通过建立联合决策机制、综合考评激励机制、战略合作伙伴关系和契约机制、完善运动员的利益保障机制和供应链成员间信息沟通机制来共同协调我国竞技表演类体育产品供应链。

关 键 词:体育产品  竞技表演  供应链  协调机制

Research on Coordination Mechanism of the Athletics Performing Sports Products based on Supply Chain
Gao dongqing,Xu caiming,Chen yuhong.Research on Coordination Mechanism of the Athletics Performing Sports Products based on Supply Chain[J].Jiangsu Commercial Forum,2012(7):137-140.
Authors:Gao dongqing  Xu caiming  Chen yuhong
Institution:(Shanghai University of Engineering Science,Shanghai 201620; China University of Mining and Technology,Xu Zhou Jiangsu 221008)
Abstract:Systematic analysis and literature method are applied into the research on the meaning,market characteristics,system structure of the supply chain of the athletic performing sports products in China,to analyze the five reasons of the imbalanced supply chain of the athletic performing sports products,and purposed through establishing an united decision-making mechanism,comprehensive motivation and evaluation mechanism,strategic partnership and contractual mechanism,perfecting athletes’ interests guarantee mechanism and information communication mechanism among the members of supply chain,which can collaborative coordinate the supply chain of the athletic performing sports products.
Keywords:Sports products  Athletics performance  Supply chain  Coordination mechanism
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