基于城市网络消费经济发展现状的管理趋势研究

城市经济发展过程中,随着网络消费迅猛增长,带动的消费需求强劲.在消费增长明显的同时,网络经济消费成为了新的流行趋势.先进的信息和通信技术正将我们带入一个崭新的信息时代.调研结果指出,人们在网络采购的日常开支上并未受到金融危机的影响,反而是网络购物的异军突起也逐渐成为了人们普遍的消费方式.全球范围浮现的是一种信息化、全球...

Study on the Administration Trend of Online Shopping in Cities

In urban Economic development,with the rapid growth of online shopping,it is driven by strong consumer demand.At the same time of significant growth in consumption,consumption of network economy has become a new fashion trend.Advanced information and communication technologies are bringing us into a new information age.Survey results indicated that people ’s consumption in the network has not been affected of financial crisis on the daily expenses,but the sudden emergence of online shopping is becoming a wide consumption pattern.It is emerging a new society with global information technology,globalization and networks.Like traditional consumer economy,network consumer economy also needs the help of the Internet brand’s strength.With the rapid development of the Internet,you need a variety of marketing models and high-quality user groups.Network management of consumer economy city and control of marketing,will be a very important branch which needs attention.