从中小会计师事务所角度看会计师事务所的专业化经营

随着社会的需要,政策的放开,环境的改善,中小会计师事务所如雨后春笋般涌现。但大多数中小事务所经营惨淡,顾此失彼,在营销上不注重策略或走入误区,严重地制约了事务所的持续发展。本文主要分析了从专业化经营角度改善营销,培育事务所的竞争力,以期使事务所步入良性发展轨道。

To Talk about the Specialization of Accounting Firm from the Small and Medium-sized Accounting Firm Angle

With the need of our society,the open of policy,with the improvement of invironment,the small and medium-sized accounting firms have spring up.But most of the small and medium-sized accounting firms manage badly.,and this severely constrains the firm’s sustainable development.This article mainly ananlyses the improvement of marketing,in order to make the accounting firms have a large development.