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Customer relationship management systems and organizational performance: Quantitative evidence from the Jordanian telecommunication industry |
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| Authors: | Ghazi A. Al-Weshah Excimirey Al-Manasrah Manar Al-Qatawneh |
| Affiliation: | 1. Marketing department, Al-Balqa Applied University, Al-Salt, JordanGhazi.alweshah@bau.edu.jo;3. Management department, Al-Balqa Applied University, Al-Salt, Jordan |
| Abstract: | |
| Keywords: | Customer Relationship Management Systems (CRMS) system quality customer information quality user satisfaction organizational performance Jordanian telecommunication companies |