| 期货经纪公司差异化营销策略的实施 |
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| 引用本文： | 吴悫华. 期货经纪公司差异化营销策略的实施[J]. 北方经贸, 2006, 0(8): 47-48 |
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| 作者姓名： | 吴悫华 |
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| 作者单位： | 广东水利电力职业技术学院,广东,广州,510635 |
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| 摘 要： | 我国期货市场日益激烈的同质化竞争,客观上要求期货经纪公司实施差异化营销策略,就此,从竞争手段差别化和服务差别化两个大的方面,论述了期货经纪公司在现实条件下如何实施差异化营销的措施。
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| 关 键 词： | 期货经纪公司 差异化营销 差别化服务 |
| 文章编号： | 1005-913X(2006)08-0047-02 |
THE OPERATING OF DIFFERENTIATION MARKETING STRATEGIES IN FUTURE COMPANIES'''' BUSINESS |
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| WU Que-Hua. THE OPERATING OF DIFFERENTIATION MARKETING STRATEGIES IN FUTURE COMPANIES'''' BUSINESS[J]. Northern Economy and Trade, 2006, 0(8): 47-48 |
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| Authors: | WU Que-Hua |
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| Abstract: | The more rigorous competition in future broker market requires future companies to enhance their marketing efficiency.They must abandon their former marketing strategies and adopt differentiation marketing strategies with the aim to strengthening their core competencies. |
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| Keywords: | future company differentiation marketing differentiation service |
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