| 旅游度假区高端市场开发研究 |
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| 引用本文： | 钱晓慧,刘薇.旅游度假区高端市场开发研究[J].北方经贸,2008(3):119-121. |
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| 作者姓名： | 钱晓慧 刘薇 |
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| 作者单位： | 安徽大学,旅游管理系,合肥,230039 |
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| 摘 要： | 以我国旅游度假区目前开发情况为基础,分析我国旅游度假区客源市场的特点,可以得出,旅游度假区对旅游市场的开发建设具有引领作用。并进一步分析了在新形势下应如何对旅游度假区进行开发建设,从品牌建设、发展模式等角度提出了开发建设旅游度假区的新思路。
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| 关 键 词： | 旅游度假区 高端市场 引领 品牌 发展模式 |
| 文章编号： | 1005-913X（2008）03-0119-03 |
| 收稿时间： | 2007-11-20 |
| 修稿时间： | 2007年11月20 |
The Study on The Development of High Market of Tourist Resorts |
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| QIAN xiaohui,LIU wei.The Study on The Development of High Market of Tourist Resorts[J].Northern Economy and Trade,2008(3):119-121. |
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| Authors: | QIAN xiaohui LIU wei |
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| Abstract: | This article is based on the status of tourist resorts' development in China,analyzises the features of market of tourist resorts.It pointed out that the development and construction of tourist resorts are playing leading role in China.It also analyzises that how to develop and construct tourist resorts in the new environment,raises new ideas of the development and construction of tourist resorts in the band building and development patterns' perspectives. |
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| Keywords: | tourist resorts high market lead band development patterns |
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