On campaigning as an effective tool to encourage wider support for a cause

The paper points out the perception in the public mind that charities equate to fundraising. This should not be the sole function of charities and the advantages that campaigning bring to a cause are enumerated. Characteristics of donors are discussed, with suggestions for the optimum use of their skills and time, not only demands for their money. Political issues are addressed and campaign materials are suggested, with a view to maximum understanding by supporters.