我国医疗行业的价格竞争策略和价格战的分析

我国的医疗行业，从集中度上看，属于原子型的市场，面临着激烈的竞争。在定价理论的基础上，提出了医疗行业的价格竞争策略，并指出了每种策略的实施范围。最后，对医疗行业的价格战进行了分析，并预测了其发展趋势：随着我国加入WTO和医疗行业的改革的深化，医疗行业必将面临着越来越激烈的价格竞争。因此，医疗机构必须运用合适的价格竞争策略，以获得竞争力。

Price Competition Strategies and Price War in Chinese Medical Treatment Profession

From the viewpoint of concentration,the medical treatment profession in China belongs to a market of atom type,the competition degree of which should be very high.The paper puts forward the price competition strategies of the medical treatment profession based on the price theory,and points out the implementing scope of the each strategy.At last,the paper analyzes the price war of the medical treatment profession and predicts the trend.Along with our country joining WTO and deepening the reform of the medical treatment profession,the medical treatment profession will face the more and more vigorous price competition.Therefore,the medical treatment organizations must make use of appropriate price competition strategies in order to acquire the competition ability.