品牌个性化塑造的误区

鲜明的品牌个性是强势品牌的主要特征之一。品牌个性化能增强消费者的品牌忠诚度,形成企业持久的品牌竞争力。然而,在品牌个性化的塑造过程中也存在一些误区。本文从品牌定位的误区、品牌个性与品牌文化不一致、品牌个性化可持续发展中的误区3个方面做了简述。

Misunderstanding of brand personality's cultivation

The bright individuality is one of the main characters of a strong trend brand.The brand individualization can strengthen consumer's brand loyalty,thus forms the long-lasting brand competitive power.However,there are several erroneous zones in licking into shape of individuality of it,such as the erroneous zones in brand localization,the difference between the brand individuality and brand culture,and the lasting development of brand individuality,etc.