企业竞争优势理论演进评述

竞争优势理论经历了古典综合论、竞争优势外生论、竞争优势内生论和动态综合论四个发展阶段,它是一个从注重企业内外环境静态匹配到注重企业外部环境到注重企业内部环境再到注重企业内外环境动态匹配的研究历程.

Review on the Evolution of Firm Competitive Advantage Theory

The research of competitive advantage theory goes through four stages from the classical integrated theory,the exogenous theory,the endogenous theory and at last to dynamic integrated theory,it is a research course from paying attention to the static matching firm inside and outside environment,firm outside environment,firm inside environment and at last to dynamic matching firm inside and outside environment.