| INTERNET与旅行社革新 |
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| 引用本文： | 林红,张剑伟.INTERNET与旅行社革新[J].西安财经学院学报,2000(4). |
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| 作者姓名： | 林红 张剑伟 |
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| 作者单位： | 天津商学院旅游管理系!天津300036 |
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| 摘 要： | INTERNET改变了人们的生活 ,旅行社的传统业务也因此受到强烈的冲击。本文从行业分工、社会需求等方面分析了旅行社存在的必要性 ,提出旅行社必须在传统业务的基础上改变观念 ,利用 INTERNET,在旅游产品设计、旅游服务咨询、导游服务等方面加以改进 ,走集团化道路才能适应时代的要求。
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| 关 键 词： | INTERNET 旅行社 |
INTERNET and the Innovation of Travel Service |
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| LIN Hong,ZHANG Jian wei.INTERNET and the Innovation of Travel Service[J].Journal of Xi‘an Institute of Finance & Economics,2000(4). |
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| Authors: | LIN Hong ZHANG Jian wei |
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| Abstract: | For present,people's life have been changed by INTERNET .The traditional business of travel agency has been challenged. This paper considers that travel agency will continue to exist.Furthermore,the author puts forward that travel agency should take advantage of the INTERNET and promote the product design,consulting and guide service.Besides that,grouplization is the key to the reform of the travel agency. |
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| Keywords: | INTERNET Travel agency |
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