大众参与旅游节庆的影响因素研究

旅游节庆是一种新型的、特殊的旅游产品,对举办地的旅游和经济的发展具有多种功能。本研究针对大多数旅游节庆举办一两届后,就出现难以为继的尴尬局面,提出提高旅游节庆的大众参与度是成功举办旅游节庆的关键。根据前人的研究成果、专家的意见以及因子分析的结果,本文得到旅游节庆主题因素、旅游节庆文化因素、游客的现场感知因素、举办者的因素和外围环境因素五方面共19项影响大众参与度的因素。层次分析法给出了此19项因素的影响力排序,各个影响因素按照影响力的大小可为分三个等级。最后,用模糊评判法对中国湖州国际湖笔文化节的大众参与度进行了综合评价,分值为60.6778。

A Study on the Influencing Factors of the Mass's Participation in Tourism Festivals

The tourism festival is a new and special tourist product, and it does much good to the local tourism and economy. For this embarrassing fact that most tourism festivals can't be held again because few people like to participate after these festivals were held once or twice, the author points out that more participation of the masses is the key to solve the above problem. According to the former research results, the advices of some experts and the results of the factor analysis, there are five aspects, altogether including 19 factors. The influencing power of each factor is drawn through AHP, which can be divided into three classes due to the size of the influencing power. Finally a case study of the Pen and Culture Festival in Huzhou of China is carried out through FCE, getting the mark of the masses' participation, 60.6778.