| 基于SCP范式的中国传媒产业分析 |
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| 引用本文： | 乔珍,李华敏. 基于SCP范式的中国传媒产业分析[J]. 西安财经学院学报, 2011, 24(1): 10-13 |
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| 作者姓名： | 乔珍 李华敏 |
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| 作者单位： | 陕西师范大学,国际商学院,陕西,西安,710062 |
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| 摘 要： | 文章应用SCP范式,对我国传媒产业的市场结构指标与产业绩效进行了相关性分析,得出两者间存在着较强的正相关关系,并提出政府政策制定必须立足提高整个产业集中度,才能从根本上提高传媒产业的整体绩效。
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| 关 键 词： | 传媒产业 市场结构 SCP范式 |
Analysis of Media Industry Based on SCP Paradigm |
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| QIAO Zhen,LI Hua-min. Analysis of Media Industry Based on SCP Paradigm[J]. Journal of Xi‘an Institute of Finance & Economics, 2011, 24(1): 10-13 |
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| Authors: | QIAO Zhen LI Hua-min |
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| Affiliation: | QIAO Zhen,LI Hua-min(School of International Business,Shaanxi Normal University,Xi'an 710062,China) |
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| Abstract: | The healthy development of media industry is not only the sign of the abundance of people's spiritual and cultural life,also is an important symbol of the soft power for a state.Based on the theory of SCP paradigm of industrial organization,we analyze the correlation between market structural index and industrial performance of China's media industry.The paper shows there exists strong positive correlationg between them.Then we put forward the corresponding measures and recommendations,which based on raisin... |
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| Keywords: | media industry marketing structure SCP paradigm |
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