Broadcasting and Sport

The broadcasting of sport is heavily regulated. Our main findingis that common trends, and differences, in the quality, quantity,and price of televised sport across Europe and USA cannot beadequately explained without reference to policy interventionsby national and supranational government, and by competitionand regulatory authorities. These interventions have a significantimpact on the organization and governance of sports, as wellas the structure of broadcasting markets and the conduct ofbroadcasting companies. Foreclosure of broadcasting marketsthrough exclusive, long-term contracts, bundling and verticalintegration, access of viewers to major sporting events, andcollective selling stand out as the most significant policyissues. We conclude by noting a number of policy implications.