| 信息时代我国中小企业的网络营销模式研究 |
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| 引用本文： | 莫连光,郭慧芳.信息时代我国中小企业的网络营销模式研究[J].特区经济,2006,213(10):267-268. |
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| 作者姓名： | 莫连光 郭慧芳 |
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| 作者单位： | 1. 湖南城市学院,湖南,益阳,413000
2. 华南热带农业大学,经管学院财经系,海南,儋州,571737 |
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| 摘 要： | 信息时代中小企业的发展对营销提出了更高的要求。单一的传统营销模武很难再适应中小企业的发展。本文分析了目前中小企业发展所面临的主要问题和传统营销所面临的主要挑战,适时地分析和提出了网络营销是解决这些困难和进一步提升中小企业发展的较佳营销模式。
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| 关 键 词： | 网络营销 电子商务 主动营销 互动营销 |
Research of China small and medium enterprise's network marketing mode in information time |
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| Mo Lian Guang,Guo Hui Fang.Research of China small and medium enterprise''''s network marketing mode in information time[J].Special Zone Economy,2006,213(10):267-268. |
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| Authors: | Mo Lian Guang Guo Hui Fang |
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| Institution: | Mo Lian Guang Guo Hui Fang |
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| Abstract: | The informationization time small and medium-sized enter- prises'development sets a higher request to the marketing.The sole tradi- tional marketing pattern is very difficult to adapt the small and medium-sized enterprise development again.This article analyzed the main question which the present small and medium-sized enterprise develops to have faced and the main challenge which the traditional marketing faces,at the right moment analyzed and proposed the network marketing is the good marketing pattern which can solve these difficulties and further promotes the small and medi- um-sized enterprise development |
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| Keywords: | Nemork marketing Electronic commerce Initiative marketing Interaction marketing |
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