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跨国公司环境责任研究——对传统观点经济学分析的修正
引用本文:陶冉,金润圭,高展. 跨国公司环境责任研究——对传统观点经济学分析的修正[J]. 河北经贸大学学报, 2011, 32(3): 27-31
作者姓名:陶冉  金润圭  高展
作者单位:华东师范大学,商学院,上海,200241
摘    要:
在寡头垄断市场条件下,只要总收入的价格弹性大于总成本的价格弹性,公司就能从承担环境责任中获利,获利的多寡取决于需求曲线的价格弹性。进一步将修正扩展到多国模型,结论显示:只要满足上述条件,跨国公司承担环境责任,以无污染的方式生产产品,全球市场价格上升,需求量下降;但总收入随价格上升而增加,利润率水平随价格上升而上升。

关 键 词:跨国公司  环境责任  完全竞争市场  寡头垄断市场

Research on Environmental Responsibility of Transnational Corporations-Amendment to the Economic Analysis of traditional viewpoints
Tao Ran,Jin Runkui,Gao Zhan. Research on Environmental Responsibility of Transnational Corporations-Amendment to the Economic Analysis of traditional viewpoints[J]. Journal Of Hebei University Of Economics and Trade, 2011, 32(3): 27-31
Authors:Tao Ran  Jin Runkui  Gao Zhan
Affiliation:Tao Ran,Jin Runkui,Gao Zhan
Abstract:
Studies show that under the oligopoly market conditions,as long as the price elasticity of total revenue is greater than the price elasticity of total cost,a company will be able to benefit from the commitment to environmental responsibility.Profitability depends on the price elasticity of demand curve.Further amendments to the multi-country model demonstrate that if the conditions are satisfied,the transnational corporations choose non-polluting way to produce to assume environmental responsibility,world market price would ascend,and demand would decline.But with the increasing of price,total revenue and the level of profit margin will go up.
Keywords:transnational corporations  environmental responsibility  perfectly competitive market  oligopoly market
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