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Competition and lodging room rates
Authors:Michael J. Ellerbrock  James C. Hite  Gary J. Wells
Affiliation:2. Department of Agricultural Economics and Rural Sociology, Clemson University, SC, U.S.A.
Abstract:Though an important component of commerce and tourism, the accommodation industry has received little economic analysis, particularly in terms of predictive modeling. This paper develops an empirical model of pricing in the lodging industry based on traditional microeconomic price theory. Additionally, three questions are addressed: Do establishments with low occupancy rates tend to raise price to increase revenues, or lower price to increase business? Which approach should they choose? How much competition exists in the industry?
Keywords:accommodation  advertising  competition  demand elasticity  lodging  pricing strategy  room rates  supply
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