| 自愿连锁:中小零售企业发展的有效途径 |
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| 引用本文： | 吕庆华,郭金方.自愿连锁:中小零售企业发展的有效途径[J].广西财经学院学报,2006,19(2):89-92. |
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| 作者姓名： | 吕庆华 郭金方 |
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| 作者单位： | 江西财经大学,工商管理学院,江西,南昌,330013 |
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| 摘 要： | 本土中小零售企业市场竞争压力不断增大的背景下,三大连锁经营形式之一的自愿连锁在我国的发展步伐正在加快.本文从经济学角度和自愿连锁在我国发展的现状着手,分析了中小零售企业加入自愿连锁的动因及面临的问题,提出了促进中小零售企业自愿连锁发展的路径.
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| 关 键 词： | 中小零售企业 自愿连锁 统一采购 |
| 文章编号： | 1673-5609（2006）02-0089-04 |
| 收稿时间： | 2006-01-12 |
| 修稿时间： | 2006-01-12 |
Voluntary Chain: An Effective Approach for Development of Small and Medium-sized Retailers |
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| LU Qing-hua,GUO Jin-fang.Voluntary Chain: An Effective Approach for Development of Small and Medium-sized Retailers[J].JOURNAL OF GUANGXI UNIVERSITY OF FINANCE AND ECONOMICS,2006,19(2):89-92. |
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| Authors: | LU Qing-hua GUO Jin-fang |
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| Institution: | School of Business Administration, Jiangxi University of Finance and Economics, Nanchang 330013, China |
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| Abstract: | The competitive pressure of small and medium-sized retailers has been continuously increasing, against this background, as one of the three main models of chain business, voluntary chain is speeding up its growth in China. Based on the view of economics and current state of voluntary chain in China, this paper analyses the motivation and problems of jointing in voluntary chain, and also puts forward approach of promoting voluntary chain development for small and medium-sized retailers. |
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| Keywords: | Small and medium-sized retailer voluntary chain unified purchase |
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