| 广告代言人对品牌塑造的作用分析 |
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| 引用本文： | 范志国,高军.广告代言人对品牌塑造的作用分析[J].技术经济与管理研究,2008(6). |
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| 作者姓名： | 范志国 高军 |
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| 作者单位： | 天津理工大学管理学院,天津,300384 |
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| 摘 要： | 广告是企业进行市场竞争的重要手段,也是塑造品牌最常用的方法之一。因此,广告代言人的选择就成为广告策略、营销传播乃至整体品牌战略中一个值得关注的焦点。广告代言人的使用对于企业树立形象,提高知名度,塑造品牌有着不可估量的作用。
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| 关 键 词： | 广告 广告代言人 品牌 品牌塑造 |
Analysis of Ads Spokesmen's Effect Towards Brands Building |
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| FAN Zhi-guo,GAO Jun.Analysis of Ads Spokesmen's Effect Towards Brands Building[J].Technoeconomics & Management Research,2008(6). |
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| Authors: | FAN Zhi-guo GAO Jun |
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| Abstract: | Advertising is an important means of market competition,but is also one of the most commonly used methods to build brands. Therefore,the choice of ads spokesmen becomes a focus of advertising strategies,marketing communications and brands strategies.The use of ads spokesmen is very important to build the corporate image,increase the awareness and shape the brands. |
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| Keywords: | Ads Ads spokesmen Brands Brands building |
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